The landscape of search engine optimization has changed drastically in the last 3-4 years. Even as it changes, a lot stays the same. It has been very challenging to see a multitude of friends and colleagues approach me with problems that often seem beyond repair with clients that they have worked with for years. There is often frustration accompanying organic search marketers that creates a jadedness bordering on cynicism. The public sentiment of SEO is never very positive, sometimes even bordering on downright distrust of shady worthless criminals. At the very least, it has become much like IT – everyone needs it, but has little idea how it works. In much the same way, SEO has become a thankless job at times…
13 Reasons Your Organic Traffic is in Decline…It’s Not a Penalty
