A marketing plan (or as I sometimes call it, aMarketing Plan of Attack™) is a written document that outlines your band’s goals and the strategies you intend to use to achieve these goals. This can be helpful in keeping all members of a band on track, communicating to a manager what you’d like to achieve, and even convincing investors that you have a viable business idea.
While marketing plans can come in all shapes, sizes and lengths, what follows is the ordering and elements commonly used:
1. Front Cover: A front cover with your photograph or logo, artist name, and website URL. This can be created easily using a word processing program likeMicrosoft Office Word.
2. Executive Summary: A one-page overview of your entire marketing plan including a brief history about your band and its successes, your goals, and the strategies you intend to execute to achieve your goals. This is intended to hook the reader into the main body of your plan.
3. Table of Contents (TOC): A TOC outlining each section of the plan with page numbers.
