The key to success in any business is to adapt and evolve.
If you don’t change with the times, then you’ll eventually lose relevancy with your customers. Just look at Microsoft — they were a dominant force in the 1990s, but have been surpassed by Google and Apple who recognized that smartphones and tablets were the future of computing.
To remain relevant, businesses should change their approaches to keep up with the changing times. If driving traffic to your website is important to your business (and it is, by the way), then you’ll want to adapt your SEO practices.
Any company that has failed to modify their link-building strategies, or has hired employees that utilize old strategies, will suffer as a result.
The good news is that the damage they are doing is not beyond repair. In order to change they simply need to change the way they think, and be more aware of Google’s linking strategies.
13 Essential Content Marketing Strategies to Drive More Prospects to Your Website
