Ever since traditional forms of advertising have taken a backseat, businesses of all sizes are relying solely on digital marketing strategies to pull in revenue and create impact. While more than 91% B2B & 86% B2B marketers are using content marketing as the most important part of their digital strategy to garner organic visibility, traffic, and revenue; creating a solid content marketing plan has become the eccentricity of doing business online. According to the statistics collected from Kapost, website conversion rate is 6 times higher for those who’ve adopted content marketing strategy than those who haven’t & there is a whopping 75% increase in marketing qualified leads through content only.
Hence it is imperative for businesses of every size to consider implementing a winning Content Marketing strategy as a major part of Conversion Rate Optimization. Keeping in mind the new Panda update 4.1 & Google’s guidelines, I decided to highlight 13 content marketing strategies that you should consider if you’re looking to boost your website conversion rates. Wherever possible, I’ve included real-time examples to make you understand better.
- Quality Matters – Panda loves “High quality Pages” and sweeps off “Low Quality” content from Google
Creating high quality content should be on the top of your list because that’s the only thing that you can do to hook viewers and please Google at the same time. By producing quality content, you’re expected to come up with something absolutely unique, valuable and interesting. To rank amongst the High quality pages and get rewarded by Google with a lots of organic traffic, hire domain specific experts to get fresh content for your website and focus on consistently posting relevant stuff that sparks interest amongst the potential customers.
13 Content Marketing Strategies Every Business Must Implement to Boost Conversion Rates
