Want more traffic and more sales for your online store? Of course you do. That’s why we put together 13 marketing tactics – with the tools to implement each of them – for you to put into action today.
If you’re wondering whether you’re doing the most you can to get as many visitors to your store as possible, then this is the post for you. The tactics we’ve put together range from triggering a special discount just as a customer is about to exit from your store, to creating emails for customers who have placed items in their shopping carts but failed to complete the purchase.
So here’s a fun idea: Implement one of these tactics every single day over the next two weeks. And on the last day of this two-week sprint, evaluate, take stock, and figure out what worked best for you.
Get ready to get new visitors, get more out of current visitors, and get back lost visitors today.
1. Upsell Your Products
“May I interest you in this upgrade?”
Most of us have heard some form of that question. It’s an example of upselling, or the effort of merchants to sell you a slightly more expensive product when you consider a product.
And guess what? It works. According to Econsultancy, upselling is 20 times more effective than cross-selling online. Sometimes your customers don’t know that a better product is available, or they may be convinced that a different product may be a better fit for their needs.
Are one of your products made of slightly better leather? Or carry a special component that’s handmade? Make sure to emphasize the difference, and ask if the customer might be convinced to make an upgrade.
13 Actionable Marketing Tactics to Drive Sales (And Apps to Execute Each of Them)
