These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision.
Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it to build their brand and create demand. In fact, B2B companies that blog regularly generate 67 percent more leads.
Here are 12 trends search marketers can’t ignore with their content marketing:
1. Businesses That Embrace Content Marketing Will Improve Their Search Engine Ranking
Businesses that embrace content marketing will be more likely to rank higher in the search engines. As content marketing and search engine optimization (SEO) come together, it will attract more links, shares, and other signals to the search engines that increase ranking.
12 Trends Search Marketers Can’t Ignore in Content Marketing
