Everyone knows how important it is to have a blog. Not only does it set you up as an authority in your niche, but it can also be good for SEO purposes, since Google loves blogs.
But many owners of businesses big and small do not know the first thing about content marketing. Many play the CEO role (Chief Everything Officer) and either don’t have time to write, or don’t know where to begin. This can result in bad content-which is harmful to your business and reputation. We have compiled a list of 12 specific things that can be detrimental to your content and what you can do to avoid doing them. There’s a good chance that some of these mistakes are happening in your business.
1. Lack of research
I’m not just talking about researching your article. I am talking about getting on Google’s keyword planner or trends tool and seeing what people are currently looking for. You don’t want to waste time writing about something that nobody cares about do you?…
