David Ogilvy, the pioneer of modern advertising and the progenitor of the modern agency business, is also one of the most famous people that the ad world has ever produced.
Not quite a household name (but worthy of a few shout-outs in “Mad Men”), the British born ad man founded the agency that is now known as Ogilvy & Mather in 1948. Even today, industry insiders continue to use Ogilvy’s best-selling “Confessions of an Advertising Man” as their bible.
12 ‘Appalling’ Copywriting Tips From David Ogilvy, The Original Mad Man
