Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell.
image: http://www.jeffbullas.com/wp-content/uploads/2013/01/11-Sorry-Excuses.jpg
Our current influential marketers and business developers have dubbed content marketing as the rising star of marketing in 2012. If you search the term “content marketing” in the ‘skills and expertise’ section of LinkedIn, you will find that its relative influence has increased by 27% in the last year.
I, for one, was convinced. The problem was that individuals and companies from around the world, word (and image) vomited content in order to become the next beneficiary of this “marketing phenomenon.”
Some content can be so inspiring that we feel like the next Peter Parker…
