Having your post go viral on social media – getting hundreds of Likes, Shares or Retweets as a response to your efforts – is the one thing that excites every social media administrator. But in order to get one step closer to achieving that, you have to understand what triggers people to share in the first place.
The New York Times Customer Insight Group published a fascinating study called the Psychology of Sharing, and defined 5 top reasons that motivate people to share content with others online:
