Welcome to our weekly round-up of the very best online marketing stats from around the internet and ever so slightly beyond.
This week we have stats on mobile ad spend, validated customer reviews, the sites that will suffer under Google’s ‘mobilegeddon’ update and many more.
Consumer spending on mobile to top £53 billion by 2024
New research from Barclays looks at the rapidly evolving field of m-commerce:
- UK Consumers to spend £53.6bn a year using their smartphones and tablets by 2024.
- Mobile’s real influence on spending expected to be more than double that, with 42% of all retail sales to involve a mobile device in some way or another.
- Less than 3% of retailers believe their business is at the cutting-edge when it comes to being mobile ready and a further 70% said they did not currently offer a mobile website or a mobile app for consumers.
- Sales made through apps now account for a third (33%) of all retail spend on mobiles, despite only 10% of retailers offering one…
