Time for another brainstorm session …
After scratching out a list of possibilities, you turn to your computer for inspiration. Consider your go-to sources: Do you immediately navigate to your competitor’s blog? Are your bookmarks filled with favorite content from companies in your industry?
Constructive thinking doesn’t happen inside of a vacuum. Instead, our best ideas come when we take a step outside the scope of our work and seek inspiration from unlikely sources. For B2B marketers, this means that the creative spark you’re looking for might not be found directly within your industry. In fact, there’s actually a lot B2B marketers can learn by observing the approach of B2C companies…
11 Impressive B2C Campaigns That B2B Marketers Can Learn From
