For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention.
Without trusted content curators, how else are you going to stay on top of your industry’s latest trends AND make sure you don’t miss the latest viral video of a cat, in a shark costume, riding a Roomba? A successful content curator is no different than a successful wedding DJ. If your selections are ad hoc, safe, and uninteresting, you don’t really know your audience. People can only hear Kool & The Gang’s “Celebration” so many times before the floor clears…
