These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has become a hell of a lot harder than it used to be.
When I started my content marketing career, “content marketing” wasn’t even a thing. Now, everyone and their grandmother is a publisher, a brand storyteller, or something equally nebulous. The overuse of clichéd marketing buzzwords like this doesn’t mean that content marketing isn’t important. On the contrary, it’s never been more important.
However, there are numerous challenges that make content marketing difficult in today’s media environment. In today’s post, I’ll be looking at 11 of these content marketing challenges and what they mean to your content strategy, as well as sharing some tips for overcoming them…
11 Big Content Marketing Challenges (and How to Overcome Them)
