Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly.
Most chief marketing officers know that e-mail marketing is still a very effective marketing tool and in fact last year a survey revealed that CMO’s still consider it as a top priority in their marketing plans for 2010.
Omniture and The CMO Club conducted a Digital Marketing Survey in May of 2009, asking 102 CMOs to rate the relative effectiveness of digital-marketing media. Most respondents, 78%, found email marketing most effective, while 33% had success with online communities and blogs.
The real benefit of social media is it’s ability to leverage your message and amplify your content as people take your message and spread it on their social networks. GetResponse conducted a survey and found that integrating social media and e-mail produced a greater than 30% improvement in click through rates.
So if you could integrate your social media marketing with your email campaigns and email acquisition strategies you can synergize and increase your marketing effectiveness.
