image credit: Derek Bridges | Flickr
Exceptional insights create exceptional businesses. How exceptional? Let’s look at a real case study about what happens when you can read your customer’s minds: Let’s talk about Steve Jobs.
Jobs knew his customers well. He could anticipate their needs, exceed their expectations and secure their loyalty. But he didn’t always have this uncanny knack for reading his customer’s minds. For 30 years, he missed the mark. Apple II, Macintosh and PowerMac all suffered low market share throughout the 1990s…
10 Ways to Get Into Your Customers’ Heads Beyond Creating Buyer Personas
