With more than 320 million active users, there is no doubt that Twitter is a great marketing tool. It gives you many opportunities to connect with your target audience. Whether you are marketing a startup or an established company, it plays a crucial role in your marketing landscape. That being said, you must be conversant with Twitter marketing etiquette, or you may end up offending customers and alienating prospects. Here are the mistakes you should never make on Twitter.
#1 Not Having a Twitter Marketing Strategy
The first and greatest rule of Twitter marketing is that you must have a strategy. Set goals, work on analytics, and know your strengths and weaknesses. While one of your tweets might go viral, you can’t sit and hope that all the others will. You must have a plan or you’ll be seen as a one-hit-wonder. When formulating your strategy, think outside the box. Test long-term and short-term campaigns, record the metrics for constant improvement, and know how you can use your account to its full potential. Understand your target audience and create a dedicatedmarketing strategy for Twitter…
