Content marketers are up against a lot when it comes to driving engagement on Twitter. An estimated 20 million profiles on the platform are thought to be fake (iMediaConnection), and only 23% of brand posts generate any reply at all, let alone one that is memorable to consumers. Still, the platform for all its challenges presents significant opportunities for brands with 302 million active users, 80% of whom are active on mobile. Need more convincing? 58% of the top brands have over 100k followers on the platform, according to Adweek, and 34% of marketers report successfullygenerating leads using Twitter content marketing.
So, how can you rise to the top of the Twitter game and engage your audiences? The answer lies in the tweets themselves. Here are the best formulas for driving engagement on Twitter…
