According to recent research by LinkedIn, 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. And a lot of them are pretty good at it, too. 60% of SMBs that embraced social media claimed that social media marketing got them new customers.
In fact, the more successful your small business is, the better it becomes at social media marketing (a chicken and egg story?). The study found that 91% hyper-growth SMBs grew brand awareness via social media and 82% garnered more leads through the medium—more leads, more brand awareness, and more new customers…
