For many in the SEO profession, the hardest part of optimizing sites for search isn’t the technical aspects of code – it’s the ongoing struggle to consistently obtain relevant, authoritative links. Sure, it may be tempting to take shortcuts, but SEO professionals who see the big picture have the opportunity to combine a mix of art and science to get great links the natural way.
This is done through savvy content marketing and promotion – what can also be called “real marketing”. An ongoing marketing and promotion machine that can create great pieces of content which resonate with viewers and accomplish a goal (usually information that reinforces a product or brand) can be the holy grail of SEO…
