Simply posting a ton of content from your Facebook page isn’t going to impress anyone. To get people paying attention to your brand, there are some essential rules you need to remember.
1. Post When Your Audience Is Active
Here’s a little exercise: Walk into an empty room, and tell everyone there exactly why your business matters to them. How many people will respond?
That’s why you need to be posting when your audience is most active.
Facebook uses many factors to determine the reach of your post. One of them is time decay. If you post when your audience is active on Facebook, you are more likely to get interactions and thus extend your post’s future reach to other connected users.
