“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form of content marketing. Theirs is a complicated relationship that can take some work. One partner is a pleaser and the other is a doer. Inherently, SEO wants to please search engines and copywriting wants to give people information that helps get something accomplished.
There once was a time when these goals were in almost direct competition with each other, but today’s world has changed all of that. Thanks to some much-needed maturity on the part of Google, the way to please a search engine is by giving people the information they need. Imagine that…
