Due to falling Facebook reach and the fact SEO is increasingly risky – it’s no surprise that email marketing is set to have a very strong 2015.
To take full advantage of email marketing you have a plan. This requires you to tailor your approach and for example avoid the traditional faux pas of sending random mass emails at any time you feel. Great email marketing is tailored, customised and automated. So, here are some tips on how to get more from your email marketing automation.
Segmentation
Sending emails to uncategorised recipients often means your message is far too broad and also results in your message not being relevant to that many people. However, altering this and sending email to recipients by categories such as interests, location, industry or otherwise provides for greater success.
Of course, to segment you need data. This can be achieved initially at the time of lead generation or through using particular Facebook apps.
