The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.
If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. If you’re in the market to hire a staff copywriter or exceptional freelance writers, use this list as a guide for skills to look for.
Are you hoping to stick to mastering the basics and current best practices of copywriting before you level up to epic status? Check out our comprehensive guide here.
1. Investigative Research
By the time something hits Google, it may be old news. There’s no question that the web is an incredibly real-time machine. That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. They engage in some investigative journalism, and see what the thought leaders are talking about before it’s published. Make Quora, LinkedIn groups, and HARO a regular part of your research to stay ahead of everyone else.
