Only 1 out of every 100 Readers Comment on your Blog
Below I’ll outline 10 ways you can increase the participation rate in the comments section on your blog.
Jakob Nielsen’s latest study finds that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing.
So 1% of your blog’s users are actively engaging with your blog and the rest are at best occasional contributers.
The study isn’t just on blogging so the actual numbers could be more or less than these and would no doubt vary from site to site anyway – but the principle is true. The vast majority of readers leave a blog without leaving a comment or contributing to it in any way (and some bloggers like it like this and switch comments off – read more on whether to have comments on or off here and the up and downsides of comments on blogs here).
To some extent this is just the way it is and we probably need to just get used to it – however when it comes to comments there are some ways to encourage more interactivity on your blog:
