Social media marketing is still cool but there is a new kid on the block. The name…”content marketing”
So when you think about it, what drives traffic on the social web are two key things. Great content in all its multi-media glory and the social networks that distribute it at high velocity. The better the content and the larger and more engaged the social networks, the more visible your brand becomes. That creates brand awareness, inquiries, leads and sales.
It’s about being ubiquitous.
You’ve also probably heard about content marketing a million times over but how much effort do you really put into yours? Are you using every method that you should? Check out these top 10 tactics you “must” use in your content marketing strategy and get inspired…
1. Blogging
If you don’t have a blog, or if it’s pretty non-existent then you need to start changing your priorities. A blog will not only increase your SEO, but it will give your brand more authority, create better customer relationships and drive more traffic to your website. So what have you got to lose? Don’t just rely on your own blog either – search around for influential bloggers that you can guest post for, to help get more eyeballs on your content.
