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Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links?

Try 378 to 6. In addition to its visual appeal, the left post was more timely, useful and informative – all hallmarks of copywriting grace.

The “secrets” of copywriting have existed since before the ancient Greeks. Generations of Don Drapers have perfected the craft. Today we use computer analysis and data mining to uncover the most effective SEO practices. Rand’s early peek at the Ranking Factors hints at some of these factors. My colleague Casey Henry conducted a study of link-worthy material that included elements such as title length and word frequency. Fantastic stuff and I hope he does another such study soon…

10 Super Easy SEO Copywriting Tips for Improved Link Building