Avoiding Strategic Pitfalls of Marketing Automation
Lack of Strategic Sales and Marketing Alignment is preventing most companies from enjoying double digit Revenue + Profit growth.
Marketing Automation can either Accelerate or Prevent Sales + Marketing Alignment
Lack of strategic participation by company executives in Marketing Automation deployment is the root cause of Marketing Automation not achieving the expected double digit Revenue + Profit growth…
10 Strategic Pitfalls of Marketing Automation That Your CEO Must Avoid