Using a digital plan to support digital transformation
Where do you start if you want to develop an digital marketing strategy? Well, I don’t think it needs to be a huge report, a strategy can best be summarised in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives. Yet despite this it seems that many organisations still don’t have a plan.
Do you have a digital marketing strategy?
2014 update: Previously, in 2012 and 2013, we ran an informal poll to see how widely used formal digital marketing strategies are. Results from the start of 2012 were quite shocking… with around two-thirds to three quarters not have a digital marketing plan. It seems that many are doing digital marketing without a prioritised plan of activities to integrate online marketing…
