Social media has shifted drastically in a short period of time. Gone are the days of posting a Facebook update that reaches most of your fans organically. The chances of your Tweets being lost in your followers’ streams are higher than ever. With algorithms and the noise on social media, it has become extremely difficult to get people’s attention. That is unless you’re using paid social media.
Over the past few years, social networks like Facebook, and to a lesser extent, Twitter, have become known as “pay to play” platforms. Meaning if you want your posts to have a significant amount of reach, you need to buy advertising. While it’s still possible to have success on social media through organic reach, paid social strategies can be worth your time and money…
