With more than 90 percent of consumers checking their email on a daily basis, businesses are quickly realizing this is one of the best ways to reach their target audience.
Whether it’s to spread company news, promote a sale or highlight new products and services, companies are finding great value in their email marketing efforts.
“2014 showed email’s continuing momentum as the best marketing tool to drive (return on investment),” Dan Forootan, president of StreamSend Email Marketing, said in a statement.
