Currently, marketing effectively on social media, for most companies trying it, is like trying to catch microbes with a fish net. There is plenty of potential, but industry is learning to use this technology slowly—and current tools and strategies don’t always work well. There is still a lot to feel good about, however. Social media is still a gold mine of marketing opportunity and marketers are making progress in learning to use it to their companies’ advantage. Several hundred social media marketers, including key industry leaders, just gathered in San Diego, Calif., for Social Media Marketing World 2015. Here are 10 great takeaways gleaned from an Adweek article titled “11 Most Actionable Takeaways from Social Media Marketing World 2015.”
1. Twitter is an ideal A/B headline tester for Facebook.
A brass tacks way to A/B test your headlines is to post varying versions on Twitter. Use the winner on Facebook…
10 Most Actionable Takeaways from Social Media Marketing World 2015
