We talk a lot about data-driven content creation at Contently—basically, it’s just a fancy way of saying that you measure what works, and then double down on that. Well, this spring we brought you “10 Charts That Are Changing the Way We Measure Content“—with over 4,000 shares and 50,000 attention minutes spent with it, it’s safe to say the charts provided some much-needed information for content marketers.
But in just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers need this information more than ever to stay on top of this rapidly changing industry. So we’re back with another iteration.
Our first charts piece focused on the basics of measurement—getting a feel for sharing, time on page, and the importance of promotion—but in this post, we’re taking charts on some new topics and going a bit deeper, exploring everything from sponsored content trust to the evolution to mobile. Enjoy.
