There is nothing wrong with a healthy dose of competition. In fact, competition shows that each party is striving to do their absolute best in order to meet some sort of overall goal. In the world of content marketing, competition can be a bit cutthroat to be seen as the best of the best. Every company wants to be the industry thought leader, the go-to source for quality content or products, and the big brand name that instantly enters clients’ minds. It is a big world out there in content marketing, and competition can feel like it is lurking in every corner.
If you think that this is a bad thing, it might be time to change your tune. Sure, competitors can get in your way, but what I’m trying to show you is that there is a lot that you can learn from them. Whether you are the competitive type or not, analyzing the competition can bring big benefits to your own business. Let’s take a look at what your competitors can teach you about content.
- Competitors Help You Find Prime Marketing Opportunities. If you are in an older industry that is generally stuck in the 80s advertising mindset, this is a prime opportunity for your company to rise to the top. Take the vacuum industry, for example. Remember when salesmen would go door-to-door selling vacuums, and it actually worked? It is relatively safe to say that, in 2014, door-to-door sales are not what they used to be.
You would be surprised with how many industries are out of touch with modern marketing techniques. This may be more prevalent in smaller towns, but industries such as home improvement and plumbing have huge opportunity to out scale their competitors with modern techniques. A little bit of content and social media marketing can go a long way for small town businesses.
If you happen to be one of those small town business owners, and your competitors insist that old marketing still works in today’s market, the door is wide open for you to dominate your niche with great content. Their refusal to get with the times can quickly put dollars in your pocket, and put you on the fast track to becoming a thought leader in your industry.
10 Lessons Your Competitors Can Teach You About Content Marketing
