The Content Marketing Institute created an impressive infographic detailing the history of content marketing starting in 4200 B.C., when one of the first signs of “custom publishing” was found in cave paintings. The Content Marketing Institute loosely translated it to “6 Ways a Spear Can Save You From Wild Boar.” But it was the late 1900s when John Deere DE +2.60% showed it was ahead of the curve in content marketing when it launched a customer magazine called The Furrow.
Content marketing has changed dramatically since 4200 B.C., but the end result is still focused on the same thing: informing and engaging an audience. That audience also expects more than ever from content and will no longer stick around for bland blog posts that do nothing but stuff in keywords and flashy calls to action. But even with the most engaging and valuable content you can create, how do you actually promote it and attract the right audience? Get started with these 10 lesser-known content marketing tactics to try in 2016…
