If we were all honest with ourselves: content marketing is done to getconversions.
Content creators tend to spend hours of time and energy making sure their content is compelling, creative and, importantly, read and shared so leads and interested parties can possibly convert.
Given the regular changes of Google’s fine-tuned search engine algorithm, how fickle target audiences can be, and the changing popularity of mobile devices, content marketing can feel like a race to keep up. And let me tell you this: it’s a race that’s not going away soon…
10 Key Content Marketing Tips for 2016 & Beyond
