No man is an island and neither is a marketing campaign. Whatever you do on one channel is going to be tied to your brand in the minds of your audience. It will make no sense if people visit your social pages and everything about the brand is unrecognizable, from the billboard they saw that morning or the ad they heard on the radio. This disconnect could turn people off, or even cause you to miss out on chances to engage with potential customers who encountered you on another channel.
Even in 2015, this is still the reality for a lot of brands. Only 22% of businesses feel they are integrating their social media channels with their offline ones notably well, and only 29% of UK businesses feel that their online marketing is totally integrated with other areas. The time of having social as an unconnected wing of your marketing is long gone, here are some of our top tips for integrating online with the rest of your marketing efforts.
10 Ideas To Get You Integrating Your Offline Marketing With Social Media
