Keyword research is a fundamental part of content marketing.
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming.
The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. Viewed as an essential mechanism for conducting research on keyword phrases, it offered lots of useful information about popularity, competition, and phrase variations. It has been rebranded as Google AdWords Planner, which offers much less functionality and requires users to have an AdWords account in order to use it.
What to do?
