Startups are always constrained on bandwidth, time and money. But that is not an excuse for not doing social media and marketing. Based on several interactions with startups, I can clearly see that startups not only understand the importance of social media but also want to do something concrete and substantial on social media, which can deliver them definite business outcomes.
There are some common questions which I hear often. Here I have tried to answer those –
1. There are 700+ social media platforms – which one is right for me?
It is quite natural to feel overwhelmed by the choice of tools and technologies. I see that many founders and startups feel that it is important to “create a presence” on as many platforms as possible. A point to note here is “creating a presence” does not mean creating an account. Having an account which is completely inactive creates a worse impression than having no account. The choice of platform should depend on the answers to these questions – a) Where does your target audience hang out? and b) What do you want to achieve? For example: A B2B software services company, LinkedIn and Twitter become valid choices. Whereas; perhaps for a restaurant, Facebook, Instagram and Pinterest will make more sense.
10 crucial questions about social media and content marketing for startups
