In every field there is herd mentality simply because it is much easier to follow a herd rather than chart your own path. Besides, we think that whatever the herd is doing might be the right way hence why not go that way? The problem is, when one of the sheep of the herd starts jumping over the cliff, sometimes all the sheep follow, including you. The same sort of mentality sometimes manifests in content marketing.
It is surprising that we are ready to put in more effort towards doing what others are doing whether they are doing it right or wrong rather than making an effort to understand exactly what our business requires. Every business has a unique content marketing requirement. So does your business. But are you losing the game simply because you are following the myths created or established by others? If this is the case, you might be wasting lots of money, time and worse, business.
This Business2Community blog post lists 10 content marketing myths that you can avoid and stay on the proper path. In brief, these myths are:
