Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone.
Either way, that’s a pretty significant number of businesses that are having a go at it.
There’s a problem, though. Just because everyone is doing content marketing does not mean that they are winning at content marketing.
According to Content Marketing Institute, only 9% of B2B marketers consider their content marketing efforts to be “very effective.” In other words, all this content production doesn’t seem to be working.
There’s obviously a disconnect between what marketers are doing, and what is actually working. There’s this belief, a correct one, that “content is the present — and future — of marketing.” Marketing gods like Seth Godin have long sung the praises of content. Others declare that “content marketing is dead because now it is simply marketing.”
But is it content marketing working? Just because something is common, popular, or important doesn’t automatically mean that it’s working.
I wrote this article for those businesses who are doing content marketing just like they’ve been told, but aren’t seeing results. They don’t feel like content marketing is effective .
Why isn’t content marketing working for you? Here are a few of the most common reasons. I’ll spend a little bit more time on the first few because they’re the most important. See if you can identify with any of these.
10 Common Reasons Why Content Marketing Isn’t Working for You
