“Curation can bring a lot of value when it has the human touch.” —Kimberley Castleberry
Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it? It could be that influential voices disagree regarding it. It could also be that there are too many uncertainties that leave you unclear about what you should be doing and how.
One thing is clear: Myths about curation still abound.
Curating content for your audience’s consumption is not a feat to be taken lightly; after all, you have a purpose for putting that content together. So let’s consider some common myths about content curation, along with tips and advice to help you correctly make use of it…
