Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. Seminar after seminar, blog post after blog post, content marketers provide the same trite advice: Create compelling content.
This is usually followed by examples of compelling brand content in various mediums – videos, infographics, memes, e-books, podcasts, etc.
It’s as though the answer to the million-dollar question of how to compel people with content is – make the content compelling…
