Keywords may not be as important as they once were, but they will always have a place in search engine marketing. You just can’t get around needing to know the terms that your audience is using to search to help them find your products or services. Google may tweak its algorithm to use more and more other signals, but it will always use keywords to understand how to match up searchers and sites.
Using the right tools can help you find the right keywords to target. Here are our picks for the top 10 keyword research tools: