PNR: This Old Marketing withJOE PULIZZI
and Robert Rose can be found on bothiTunes and Stitcher.
In this week’s episode, Robert and I discuss two recent developments that clearly illustrate why you should not build your content house on rented land: LinkedIn has placed limits on your ability to download contact information about your connections, and Google Plus as a social network is no more. Next, we dissect a new report from AOL that claims to be focused on content marketing, but really isn’t. In a strange parallel,MOZ publishes a report that says it’s focused on inbound marketing – but its real impact is much broader than that. Rants and raves include an excellent McKinsey report that explains how digital marketing operations can transform business and a pair of TV media talent moves that ought to get marketers thinking about similar opportunities. We wrap up the show with a #ThisOldMarketing example of the week from Flight Centre…
This Week in Content Marketing: Don’t Build Your Content House on Rented Land
