This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.
It seems that there is still a major problem around the development and ROI measurement of an effective content marketing strategy.
Questions asked in a series of recent seminars which Darren Woolley presented at demonstrated how much marketers are still struggling with the new digital content arena.
Is it too much of a leap?
Does it require too much new learning?
12 essential tips for developing a content marketing strategy
