In content marketing, we’re great at making upterms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are.
The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I would try and provide an overview and some additional thoughts of my own to help answer:
What is Big Content?
Almost 2 years ago, Gartner’s Craig Rothbrought up the idea of Big Content. To Craig, Big Content is the unstructured step-child of Big Data and represents the explosion of tweets, vines, blogs and all other content that we are now creating at increasing rates.
In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy, an analytic model to support it and a process to manage the operations of the content marketing hub.
Then Moz decided to take the term away from the volume definition (lots of content) and more in the direction of the value of the content or the depth. They defined Big Content as content that takes a lot of effort, is not necessarily long-form and also breaks the mold of some traditional content types.
They also suggested that the effort was worth it, in the form of having a longer shelf-life and longevity, because it creates a barrier to entry for your competitors and because it typically rides the wave of a big idea.
