YouTube is great as a social media marketing tool. It gives us the opportunity to stream countless vlogs, political satire, cat videos, and epic fails. But did you know that you can use it like any other social media platforms for marketing your business? Facebook, Twitter, and Google+ may be where you can most effectively interact with your followers; facilitating real conversation and engaging them in the occasional promotion or competition. And YouTube is not exactly known for the quality of its comments section – even discussions about your gardening service are likely to end with Hitler.
But, if used properly as a social media marketing tool, it can be the greatest vehicle to drive social media participation.
Think of Old Spice. It may not be everyone’s favourite scent, but its YouTube videos have given it a reputation for entertainment – leading to loads of followers on Old Spice’s other platforms.
How do you get a piece of the YouTube marketing pie? Here are 6 ways to use Youtube as a social media marketing tool.
