“The tiny cost of failure is dwarfed by the huge cost of not trying.” ~Seth Godin
Being relevant means to be closely connected. When customers align with your brand and feel connected, they start to develop trust in you and your products and services. Revenue grows as trust is strengthened.
When it comes to marketing, there is nothing worse than blending in. Being considered “not relevant” either through your marketing messages or by word-of-mouth, does no one any good. Companies send us information all the time but it’s often not very relevant or valuable (aka: spam). When you’re not relevant, you’re forgotten. Good content marketing makes a person stop…read… think… behave… differently.
Take a moment and think of a brand that you feel connected with. It could be a major brand or it could be your local restaurant or clothing boutique. There are components to their philosophy of doing business that resonate with you. There may even be personal relationships formed. The experience they deliver keeps you coming back.
Now contemplate your business or your personal brand. What components resonate with your customers? If you don’t know, then ask them.
You’re Not Relevant: 6 Content Marketing Tips to Avoid Blending In
