Almost 70 percent of marketers say that email marketing is a core part of their promotional efforts–so why do so many marketing emails go unread?
Most Marketing Emails Are Destined for the Trash
The hard truth is, no matter how important they might be to your campaigns, most marketing emails are downright terrible. Either they go straight into your prospects’ Trash unopened, or they fail to grab your customers’ attention and end up being deleted. Worse, bad marketing emails can tarnish your reputation, annoy existing customers, and even force formerly happy clients to look for a similar product or service elsewhere.
In today’s always-on social media world, it’s tempting to dismiss email marketing as a relic of a bygone age, but the truth is that email can still be a highly effective way of persuading your customers or prospects to take action.
Fortunately, there are several steps you can take to make your emails not only better, but valuable in the eyes of your customers.
How to Save Your Email Campaigns From Failure
With so much riding on the potential success of email marketing campaigns, it’s crucial that you get your emails right.
Your Marketing Emails Stink–But These 10 Tips Will Make Them Better (Infographic)
